Week 16
The social media platform that I enjoy working with the most for my business is Instagram. The main reasons for this are that it seems to have the broadest reach for fashion/style/clothing and my target market are huge IG users. Another reason I gravitate more towards Instagram is because I like the aesthetic of it and the way you can portray your brand visually. The tools from this semester that I will probably utilize the most include: insights/analytics as well as the importance of SEO. I think that from a design standpoint and getting my message/portraying my brand, I'm good but that's not the only part that matters. I need to be able to draw from different analytics and know how I need to adjust my strategy or keep doing what's already working.
First month of posting for T.McGhee would look like this:
Posts at least 5x a week. Posts will include an opportunity for a discount code if you sign up for emails, new products (fitted t- long and short sleeved, fitted zip-up hoodie, crewneck sweatshirt, everyday sweats, logo baseball hat, logo 1/4 length socks) where each product will get 3 posts that are all posed/styled slightly differently, a giveaway to the first 50 customers (giveaway will consist of T.McGhee logo stickers and either socks or a hat), asking customers to post "How I Wear My T.McGhee" and start posting our favorite looks, behind the scenes of photoshoots, and the process of creating the pieces.
First month of posting for T.McGhee would look like this:
Posts at least 5x a week. Posts will include an opportunity for a discount code if you sign up for emails, new products (fitted t- long and short sleeved, fitted zip-up hoodie, crewneck sweatshirt, everyday sweats, logo baseball hat, logo 1/4 length socks) where each product will get 3 posts that are all posed/styled slightly differently, a giveaway to the first 50 customers (giveaway will consist of T.McGhee logo stickers and either socks or a hat), asking customers to post "How I Wear My T.McGhee" and start posting our favorite looks, behind the scenes of photoshoots, and the process of creating the pieces.
I really liked that fact that each product will have 3 posts that are set up and styled differently so that each one attracts a new viewers eyes!
ReplyDelete