Week 5, Part 1: Subway v Hungry Bear Target Markets

The to businesses I’m comparing in regards to target markets are Subway and Hungry Bear. There were several basic observations I made on the demographics and psychographics of their target markets. Some things that stood out to me right away on Subway’s website were: fit options, fresh, “ultimate” subs, delivery through third party delivery services (Uber eats, etc.), app available (can earn points), and a commitment to sustainability. Hungry Bear says they have the freshest and highest quality experience, they have social media to follow, and it’s a local SoCal spot.

There were a few differences between the two sandwich businesses, including: fit options, slight price variance, app availability, delivery options, website design/aesthetic. Some crossover between the businesses includes a similar price point, build your own sandwich options, and non-sandwich options available.

Conclusions about web design include call to actions or an overall tone or message. Both Subway and Hungry bear had a call to action in regards to furthering customer relations with Subway having an app available for download.