Week 5, Part 2: My Target Market

As previously stated, T.McGhee is comprised of carefully curated collections of wardrobe essentials. Our target market is currently predominantly millennial aged women. Our customers will include those who are looking for versatility: can dress our pieces up or down. As T.McGhee has a value-based pricing plan which is leading to higher prices, our customer will be someone who cares about the quality of their clothing and is willing to pay more for our high quality, luxurious fabrics, and sustainably and ethically produced collections.