Week 2: Overview of Social Media
I feel that most social media platforms can be used for personal use, but that it would be difficult to avoid business related social media profiles these days. Snapchat used to be my favorite for personal use as its easy to communicate, but currently my favorite for personal use is Instagram.
LinkedIn is the first platform that I think of in regards to business and making/keeping connections, while Instagram is incredible for marketing and having a potentially huge audience. Instagram is great for this because literally anyone can gain traction and attention for their brand on it.
As I’m sure you noticed, I feel that Instagram can be great for both personal and professional uses. If you want your IG to just be about you sharing experiences with friends/family and communicating with them, it’s totally possible to do that (you’ll still probably see a ridiculous amount of Instagram #ads though). If your goal with Instagram is to grow your business, you can get that attention by strategically posting based on aesthetic, content, captions, hashtags, influencer involvement, etc. If you really want both but want to keep the profiles separate, Instagram also allows you to create multiple profiles or you could just switch to a business profile if you don’t care to have separate accounts.
LinkedIn is the first platform that I think of in regards to business and making/keeping connections, while Instagram is incredible for marketing and having a potentially huge audience. Instagram is great for this because literally anyone can gain traction and attention for their brand on it.
As I’m sure you noticed, I feel that Instagram can be great for both personal and professional uses. If you want your IG to just be about you sharing experiences with friends/family and communicating with them, it’s totally possible to do that (you’ll still probably see a ridiculous amount of Instagram #ads though). If your goal with Instagram is to grow your business, you can get that attention by strategically posting based on aesthetic, content, captions, hashtags, influencer involvement, etc. If you really want both but want to keep the profiles separate, Instagram also allows you to create multiple profiles or you could just switch to a business profile if you don’t care to have separate accounts.
Hi Peyton,
ReplyDeleteYour website is beautiful. I love the water feature on the home page and the background of the light blue. You also have a great grasp of social media and I look forward to learning from you. How did you create the boxes below?
Best,
Mary